Melbourne Stars and Trinbago Knight Riders logos with CPL, Sri Lanka Cricket, Cricket Ireland and sponsor logos

Global sponsorship roundup: BBL partnership boost, CPL commercial growth and Vaibhav Sooryavanshi’s endorsement rise

Cricexec Staff

Logos of the European T20 Premier League (ETPL), Cricket Ireland, Manchester Super Giants, TIXR, Fireflies.ai, Firstsource, Willow TV, Global e-Cricket Premier League (GEPL), and Square One, highlighting commercial and strategic partnerships.

Global sponsorship roundup: ETPL, Cricket Ireland and Virat Kohli lead this week’s sponsorship and investment roundup 

Cricexec Staff

Indoor cricket training facility featuring multiple practice nets as Cricket Ireland announces a partnership with Square One Academy.

Cricket Ireland partners with Square One Academy to strengthen player pathway

Cricket Ireland

Birmingham Phoenix fans wave team flags and hold banners while supporting their team during a The Hundred cricket match.

Birmingham Phoenix partners with No Ratings Studios to expand YouTube content

Birmingham Phoenix

Three Cricket Scotland players pose in front of a David Lloyd Clubs sign as Cricket Scotland announces a new partnership with David Lloyd Leisure.

Cricket Scotland signs David Lloyd Leisure as health and wellbeing partner

Cricket Scotland

Logos of Brisbane Heat, Plantation Homes, BKT, Zoopla, Manchester Super Giants, Admiral, Republic Bank CPL, The Cricket Draft and the ECB highlighting recent cricket partnerships and sponsorships.

Global Sponsorship Roundup: The Hundred’s commercial surge, Big Bash renewals and grassroots investment drive latest deals 

Cricexec Staff

Republic Bank Caribbean Premier League (CPL) and The Cricket Draft logos highlighting the partnership between the T20 league and cricket recruitment platform.

Caribbean Premier League launches official fantasy game with The Cricket Draft

CPL

Guyana Amazon Warriors players celebrate a wicket during a Global Super League (GSL) match, highlighting the team's success in the tournament.

Super League, Super We: GSL confirms 2026 initiatives

Global Super League

Batter plays an attacking shot during a Caribbean Premier League (CPL) match as the wicketkeeper watches from behind the stumps under floodlights.

Caribbean Premier League names Phi Edge as official AI prediction partner

CPL

Welsh Fire logo alongside the logos of Infinite Computer Solutions, Matchbook, YETI and Admiral, highlighting the team’s commercial partners and sponsors for the 2025 cricket season.

Welsh Fire strengthen commercial platform with four new partnerships spanning technology, betting, lifestyle and social impact

Cricexec Staff

Brisbane Heat players celebrate the club's two-year partnership extension with Plantation Homes while posing with cricket equipment outside a display home.

Brisbane Heat extend Plantation Homes partnership in new two-year deal

Brisbane Heat

Cricket Australia CEO Todd Greenberg and BKT Joint Managing Director Rajiv Poddar at the announcement of BKT's partnership with the KFC Big Bash League.

BKT Tyres extends Big Bash partnership through 2028-29 season

Cricket Australia

David Miller, Tristan Stubbs and Chris Jordan pose during the Southern Brave and DP World partnership launch at a cricket stadium.

DP World enters The Hundred with Southern Brave front-of-shirt sponsorship

DP World

Logos of Trent Rockets, Vitality, Prezzo Italian, HOLA, Cricket Australia, Castore, Cricket NSW, New Balance and Belgravia Apparel representing cricket sponsors, partners and apparel brands.

Global Sponsorship Roundup: The Hundred, Cricket Australia and MS Dhoni drive the week’s biggest commercial moves 

Cricexec Staff

Australian cricketers Mitchell Starc and Ellyse Perry pose with Hola Health co-founder and CEO Lenin Rajendran during the announcement of Hola Health's partnership with Australian cricket.

Hola Health expands Cricket Australia partnership with national team kit branding

Cricket Australia

Uber and London Spirit logos representing the partnership between the ride-hailing company and The Hundred cricket franchise.

Uber joins London Spirit as franchise unveils revamped Lord’s matchday experience

London Spirit