IPL teams and sponsors collage featuring Mumbai Indians, Sunrisers Hyderabad, San Francisco Unicorns, and brand partners logos

Global Sponsorship Roundup: IPL scale, MLC tech, and athlete-driven endorsements shape the week

Cricexec Staff

Ishan Kishan in Sunrisers Hyderabad jersey with SRH logo and cricket bat on orange background, representing IPL team branding.

Ishan Kishan’s blank bat sparks IPL 2026 buzz as SG deal comes under spotlight

Cricexec Staff

Amaron logo with IPL branding alongside Delhi Capitals and Kolkata Knight Riders logos on a green background promotional banner.

Amaron doubles down on IPL with Delhi Capitals and KKR partnerships in long-term brand play

Cricexec Staff

Collage of cricket franchise and sponsor logos including Kolkata Knight Riders, Rajasthan Royals, Punjab Kings, Gujarat Titans, San Francisco Unicorns, and various brand partners.

Global Sponsorship Roundup: IPL deals, MLC cultural partnerships, and endorsement surge reshape cricket’s commercial landscape

Cricexec Staff

Sportsnection partnership announcement with Lions team logo on blue background highlighting official collaboration news

Lions Cricket enters trading card market with Sportsnection in landmark collectibles deal

Lions Cricket

Collage of cricket and brand logos including Peshawar Zalmi, JazzCash, Royal Challengers Bangalore (RCB), IPL, Delhi Capitals, Kolkata Knight Riders (KKR), Lucknow Super Giants (LSG), and sponsor brands

Global Sponsorship Roundup: AI integrations lead IPL deals, fintech expansion strengthens PSL partnerships, and fan engagement drives new commercial strategies

Cricexec Staff

Royal Challengers Bengaluru RCB logo alongside BigBasket logo with fruits and summer elements on green background

RCB renew BigBasket deal for IPL 2026, doubling down on quick commerce and digital fan engagement

Cricexec Staff

Gujarat Titans and International Gemological Institute IGI logos displayed for associate partner sponsorship announcement

IGI partners with Gujarat Titans in IPL to expand global push for diamond certification

Gujarat Titans

IPL logo with Budweiser 0.0 branding alongside team logos of Mumbai Indians, Gujarat Titans, Punjab Kings, Rajasthan Royals and Sunrisers Hyderabad indicating sponsorship association

Budweiser 0.0 expands IPL footprint with five-team strategy in debut season

Cricexec Staff

CREX announced as official fan engagement partner of Delhi Capitals for IPL 2026 with players in team jerseys holding cricket bats on blue promotional background

CREX joins Delhi Capitals as official fan engagement partner for IPL 2026

Delhi Capitals

Google Gemini AI logo alongside IPL logo representing technology and Indian Premier League cricket connection

IPL 2026 signs Google AI Mode as premier partner in push toward interactive fan engagement

Cricexec Staff

Tommy Hilfiger Travel Gear announced as official travel accessories partner of Lucknow Super Giants (LSG) in IPL collaboration graphic.

Lucknow Super Giants sign Tommy Hilfiger Travel Gear as IPL 2026 travel partner in lifestyle brand push

Lucknow Super Giants

Kolkata Knight Riders players posing with VIDA electric scooter and fast charging station, promoting IPL campaign “One Fast Charger for Every Six”.

KKR partner VIDA launches ‘6 for 6’ campaign linking every six to EV charger rollout across India

Kolkata Knight Riders

Cricket Draft and PCA announce partnership extension until 2029 featuring fantasy cricket app with professional male and female players on promotional graphic

PCA extends Cricket Draft deal through 2029 to boost player funding and fan engagement

Professional Cricketers Association

Tata IPL announces Google AI Mode as premier partner with official IPL logo and Google branding displayed on blue background

Google and BCCI strike IPL deal to bring AI-powered insights into Search and live broadcasts

Indian Premier League

IPL and BKT logos with all major team logos including Kolkata Knight Riders, RCB, Sunrisers Hyderabad, Rajasthan Royals, Mumbai Indians, Gujarat Titans, Punjab Kings and Lucknow Super Giants displayed together

BKT Tyres expands IPL footprint with partnerships across eight franchises ahead of 2026 season

Cricexec Staff