ICC trophy displayed inside a Marriott Bonvoy venue with Big Ben and the Palace of Westminster visible in the background in London.

ICC expands Marriott Bonvoy partnership ahead of record-breaking Women’s T20 World Cup

ICC

Collage featuring Rohit Sharma, Mumbai Indians logo, Netflix, Sony Entertainment Television and Sony LIV branding related to cricket media and streaming rights.

Global Sponsorship Roundup: IPL franchises expand entertainment and crossover sports activations

Cricexec Staff

Texas Super Kings announce Xoom, a PayPal service, as the official remittance sponsor in a promotional partnership graphic.

Texas Super Kings sign Xoom in first-ever remittance sponsorship deal

Texas Super Kings

Collage featuring RCB and Kolkata Knight Riders logos, Rohit Sharma portrait, and multiple cricket-related brand and organization logos including Cricket South Africa and Cricket Uganda.

Global Sponsorship Roundup: IPL fan engagement grows, Lord’s expands partnerships, cricketers deepen investment play

Cricexec Staff

Red and white Kookaburra Turf cricket balls placed on grass field, commonly used in professional cricket matches and training sessions.

SACA extends Kookaburra partnership through 2031 in major boost for South Australian cricket

South Australian Cricket Association

Ginger Pig gourmet sandwiches displayed on a wooden board with fresh artisan fillings including chicken, salmon, and roasted vegetables.

Lord’s partners with Ginger Pig to elevate matchday hospitality with premium hampers

Marylebone Cricket Club

Virat Kohli and Christian Pulisic with PUMA branding alongside Royal Challengers Bengaluru and AC Milan logos

RCB’s global brand push accelerates with Puma-led AC Milan crossover featuring Kohli and Pulisic

Cricexec Staff

Collage of cricket and corporate logos including CPL, ECB, Cricket Ireland, LSG, Hexaware, Republic Bank, and other global sponsors and teams.

Global Sponsorship Roundup: IPL activations, U.S. expansion, and athlete investments shape global cricket sponsorship landscape

Cricexec Staff

Close-up of cricket stumps and bails on a grass pitch with pavilion seating blurred in the background.

MCC signs Asahi UK as Lord’s official beer partner in multi-year premium deal

Marylebone Cricket Club

Cawston Press fruit drinks including beetroot juice, elderflower lemonade, rhubarb sparkling, apple mango, and apple pear displayed at a cricket ground.

ECB signs multi-year deal with Cawston Press as official drinks partner

ECB

Sarah Keane and Evara CEO Michael Hynes at Pebble Cove Show Court Portmarnock with Ireland cricketers Lara McBride Amy Hunter and Leah Paul

Cricket Ireland lands Evara as title sponsor in major women’s cricket investment

Cricket Ireland

Avesh Khan, Matthew Breetzke and Himmat Singh in LSG jerseys during Tommy Hilfiger travel gear store visit in Lucknow

Tommy Hilfiger Travel Gear activates LSG partnership with player visit in Lucknow

Lucknow Super Giants

Ajinkya Rahane, Vaibhav Arora and Ramandeep Singh in Kolkata Knight Riders jerseys featured in HDFC Life Kal Ka Plan insurance campaign promoting family security

HDFC Life taps KKR stars for ‘Kal Ka Plan’ campaign to drive insurance awareness during IPL

Kolkata Knight Riders

Jomboy Media logo alongside Republic Bank CPL Caribbean Premier League branding on white background.

CPL partners with Jomboy Media to accelerate cricket’s growth in the US

CPL

Collage of sports brands and cricket team logos including Punjab Kings, SACA, Skechers, Global Super League, and other sponsors with athlete images.

Global Sponsorship Roundup: IPL partnerships, global league growth and rising endorsement momentum

Cricexec Staff

Kyria Ali CEO of NAGICO Insurances and Global Super League Director Jamie Stewart holding cricket bat during partnership event announcement

NAGICO Insurances becomes official partner of ExxonMobil Guyana Global Super League

Global Super League