Cricket Australia (CA) has announced the launch of CrowdCatch, an innovative ad tech platform developed in partnership with global technology company Partnerbrite, aimed at revolutionizing how brands connect with cricket fans in the digital era.
CrowdCatch bridges brands and fans across major digital platforms
The new platform allows Cricket Australia’s commercial partners to engage with fans through top-performing digital channels, including Facebook, Instagram, YouTube, TikTok, and LinkedIn. By leveraging CA’s rich first-party audience data—while prioritizing fan data privacy and consent—CrowdCatch facilitates precise, data-driven campaigns at scale.
Supporting fan-first marketing for sponsors
Whether working with legacy sponsors or onboarding new partners, CrowdCatch offers an agile and measurable marketing solution to activate full-funnel campaigns targeting passionate cricket audiences.
Ed Sanders, CA Chief Commercial Officer, said:
“We are proud to work with Partnerbrite to launch the CrowdCatch platform, which will help us transform the way we engage with partners and allow us to work closely with them on reaching their key audience objectives. The launch of the platform comes at a time of unprecedented digital momentum for the sport, following the standout success across recent marquee series including the record-breaking Women’s Ashes and Border-Gavaskar Trophy.”
Partnerbrite brings proven global expertise to cricket
Seb Lear, Commercial Director APAC at Partnerbrite, emphasized the significance of the collaboration:
“We’re incredibly excited to partner with Cricket Australia to bring CrowdCatch to life. Cricket Australia have always been innovators in digital engagement. This platform allows partners to leverage CA’s 1st party audiences to run measurable, full-funnel marketing campaigns. It’s a game-changer for sports marketing.”
About Partnerbrite
Founded to bridge the gap between traditional sponsorship and digital marketing, Partnerbrite is headquartered in London with offices in Melbourne and New York. The company empowers global sports brands—including Tottenham Hotspur, Everton FC, Williams F1, AEG, and the San Francisco 49ers—to modernize their fan engagement strategies through targeted, data-backed campaigns.
CrowdCatch marks a significant digital step forward for Cricket Australia’s commercial ecosystem and reinforces CA’s position as a digital leader in the global sports industry.
