1xBet has solidified its position as a global leader in sports betting through a groundbreaking partnership with the European Cricket Network (ECN). The deal represents a significant step forward in promoting cricket outside of India, strengthening the sport’s reach across Europe.
Roger Feiner, CEO of the European Cricket Network, expressed his enthusiasm, stating, “European Cricket is excited to partner with 1xBet, one of the most innovative and engaging companies within this sector. With this partnership, European Cricket Network sits alongside other first-class sponsorships of 1xBet such as their partnerships with FC Barcelona, FIBA, Volleyball World and many other high-level rights holders.”
For 1xBet, this partnership is part of a broader strategy to expand its global sports portfolio. Mark Wilson, a representative of 1xBet, emphasized the importance of this collaboration, saying, “This agreement is important to our global strategy to support sports. We share the ECN’s desire to promote cricket around the world and are delighted about securing our partnership with the European Cricket Network to add to our portfolio of first-class rights holders. We are sure this partnership will be a resounding success for all involved.”
This alliance positions both 1xBet and the ECN to foster greater interest and engagement in cricket across European territories, further solidifying cricket’s growing presence on the global stage.
Name of Author: Cricexec Staff
