Wednesday, October 5, 2022

EUME pads up as CSK’s Mask Partner for 2020 IPL season

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Lifestyle brand EUME has teamed up with multiple-time champions Chennai Super Kings as their official Mask Partner for the Dream11 2020 Indian Premier League season to be played in the UAE between Sept 19 and Nov 10.

“We are extremely honoured to have inked this historic association with MS Dhoni-led CSK. We are delighted that our mask shall play a pivotal role in keeping the team safe during the pandemic while significantly contributing to the sporting community,” Naina Parekh, Founder & Director, EUME, said in a statement.

Photo Credit: LinkedIn profile picture of Naina Parekh

“Our mask is armed with 4 ply shields that make it pollution, dust and bacteria resistant while also keeping it easy to wear for outdoor activities,” she added.

The Lions are the most consistent team in IPL history, having qualified for the Playoffs in all their 10 seasons, reached the final eight times and lifted the trophy thrice.

“It’s essential to wear a high-grade mask during the pandemic. EUME’s advanced technology keeps you safe and their aesthetically designed mask is easy to wear during outdoor activities,” CSK CEO KS Viswanathan said.

CSK will take on Mumbai Indians in the season opener in Abu Dhabi on Sept 19.

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