JK Lakshmi Cement Rajasthan Royals IPL team jersey launch event with players and management holding shirts

JK Lakshmi Cement returns as Rajasthan Royals principal sponsor for IPL 2026

Cricexec Staff

Punjab Kings IPL team logo alongside the SIX5SIX sportswear brand logo on a split background.

Punjab Kings renew SIX5SIX partnership to lead IPL 2026 apparel and merchandise strategy

Cricexec Staff

KT Professional logo with Royal Challengers Bengaluru (RCB) and Mumbai Indians IPL team logos on a green background.

KT Men launches in India with Mumbai Indians and RCB partnerships

Cricexec Staff

Collage of major sports teams and brand logos including Chennai Super Kings, Mumbai Indians, Kolkata Knight Riders, Skechers, Qualys, Ashok Leyland, San Francisco Unicorns, Plum, Cricket Ireland and Sports Pro Travel.

Global Sponsorship Roundup: IPL franchises secure new sponsors, The Hundred lands Skechers, and India’s World Cup stars spark endorsement surge

Cricexec Staff

CricViz announcement graphic showing London Spirit appointing CricViz as its performance analysis provider in a multi-year agreement.

London Spirit signs multi-year analytics partnership with CricViz ahead of The Hundred

CricViz

Steve Elworthy, CEO of Surrey CCC, and Paul Philpott, President and CEO of Kia UK, with Surrey women’s cricketers at the Oval cricket ground.

Kia and Surrey unveil landmark partnership in women’s domestic cricket

Surrey County Cricket Club

Rohit Sharma, Jasprit Bumrah and Hardik Pandya in Mumbai Indians jerseys during Plum skincare partnership promotional campaign with Mumbai Indians.

Mumbai Indians sign Plum as official skincare and digital partner for IPL 2026

Mumbai Indians

Chennai Super Kings (CSK) logo alongside the Gulf Oil logo representing the IPL team’s sponsorship partnership.

Chennai Super Kings extend Gulf Oil partnership for four more years ahead of IPL 2026

Cricexec Staff

Birmingham Phoenix and Skechers logos displayed together announcing a partnership related to The Hundred cricket team sponsorship.

Skechers lands front-of-shirt deal with Birmingham Phoenix ahead of The Hundred’s new era

Warwickshire County Cricket Club

Sunrisers Hyderabad IPL team logo alongside Shree Cement company logo representing team sponsorship.

Sunrisers Hyderabad unveil IPL 2026 jersey as Shree Cement joins as Title Sponsor

Cricexec Staff

Collage of cricket league and sponsor logos including HBL PSL, ICC Men’s T20 World Cup 2026, Chennai Super Kings, Lucknow Super Giants, Legends League Cricket, Dafabet, KEI Wires & Cables, VI, Powerade, and Trans Group.

Global Sponsorship Roundup: IPL teams land major partners, Powerade taps ICC Men’s T20 World Cup, and more 

Cricexec Staff

Powerade logo alongside ICC Men’s T20 World Cup 2026 logo for India and Sri Lanka tournament.

Powerade enters India as ICC Men’s T20 World Cup 2026 official sports drink in strategic market push

Cricexec Staff

KEI Wires & Cables announced as proud principal partner of Lucknow Super Giants (LSG) with official team logo displayed.

Lucknow Super Giants name KEI Industries as principal partner for IPL 2026

Lucknow Super Giants

Collage of major cricket brands and organizations including Punjab Kings, CP Plus, Cricket West Indies, Livpure, Maddie Riewoldt’s Vision, WA Cricket, JK Super Cement, LSG, Northern Cricket Union of Ireland, Mercury Security, Rahul Dravid and Colgate.

Global Sponsorship Roundup: IPL 2026 commercial surge, West Indies jersey deal, and iconic endorsement renewals drive global cricket momentum

Cricexec Staff

JK Super Cement announced as principal sponsor of Lucknow Super Giants (LSG) for the 2026 IPL season, featuring official logos on a blue and red background.

JK Super Cement signs as principal sponsor of Lucknow Super Giants for IPL 2026

Lucknow Super Giants

Livpure announced as official water purifier partner of Cricket West Indies, featuring West Indies players in team jerseys at a stadium.

Cricket West Indies signs Livpure as jersey sponsor for T20 World Cup and India tour

Cricket West Indies