As the Indian Premier League (IPL) 2025 season launched last weekend, both the league and its franchises continued to secure unprecedented sponsorship deals, reflecting the tournament’s growing commercial appeal. Here’s an in-depth look at the latest partnerships shaping the upcoming season:
Associate partners bolster league’s commercial landscape
The IPL has attracted several associate league partners, each contributing to the league’s financial ecosystem:
- My11Circle: A fantasy sports platform engaging fans with interactive gaming experiences.
- Angel One: A brokerage firm offering financial services, aligning with the league’s diverse audience.
- RuPay: India’s indigenous payment gateway, enhancing digital transactions within the IPL framework.
JioStar secures 32 sponsors, targets record ad revenue
Broadcast partner JioStar has finalized 32 sponsorship agreements, as it continues to aim for an unprecedented ₹4,500 crore (US $545m) in advertising revenue for the season. This ambitious target reflects the IPL’s escalating commercial value and JioStar’s strategic market positioning.
Campa joins as ‘co-powered’ sponsor
Beverage brand Campa has partnered with JioStar as a ‘co-powered’ sponsor for IPL 2025. This alliance is set to enhance Campa’s visibility across television and digital platforms, engaging cricket enthusiasts nationwide.
Kingfisher Premium Packaged Drinking Water partners with seven teams
Kingfisher has entered into sponsorship agreements with seven IPL franchises:
- Mumbai Indians
- Royal Challengers Bangalore
- Punjab Kings
- Sunrisers Hyderabad
- Lucknow Super Giants
- Rajasthan Royals
- Kolkata Knight Riders
These partnerships will feature brand visibility, stadium activations, and fan engagements during home matches.
Individual team sponsorships reflect diverse collaborations
Franchises have secured various sponsorships, enhancing their brand presence:
- Mumbai Indians: Partnered with Visit Maldives to promote tourism to the island nation.
- Chennai Super Kings (CSK): Established a multi-year partnership with gaming company Ludic and renewed ties with Equitas Small Finance Bank.
- Royal Challengers Bangalore (RCB): Collaborated with Spitze by Everyday as their official modular kitchen accessories partner and Furlenco as their official furniture partner.
- All Seasons: Joined forces with multiple IPL franchises for the 2025 season, aiming to enhance brand visibility and connect with cricket fans.
Conclusion
The IPL 2025 season is set to break records in sponsorship and advertising revenues, reflecting the league’s robust commercial appeal. Both the league and individual franchises have secured strategic partnerships, promising fans an engaging and financially successful season.
Name of Author: Cricexec Staff
