With the IPL 2025 season fast approaching, franchises are securing lucrative sponsorships, forming strategic alliances, and expanding brand partnerships to enhance their financial standing and market reach. From major renewals to first-time collaborations, teams are gearing up to maximize commercial opportunities. Here’s a roundup of the latest sponsorship moves shaping the league’s off-field game.
Chennai Super Kings strengthen their commercial lineup
Chennai Super Kings (CSK) have announced multiple key sponsorships ahead of IPL 2025, further solidifying their off-field strength. Among their latest partnerships, CSK has joined hands with Rayzon Solar, a prominent player in the renewable energy sector, emphasizing the team’s commitment to sustainability and innovation. Additionally, the franchise has secured a sponsorship agreement with Refex Group, further expanding its corporate network.
CSK also continues to build on its robust sponsorship foundation with existing partners such as Baashyaam Constructions, Etihad Airways, and playR, which remain integral to the franchise’s commercial ecosystem. These strategic partnerships reflect CSK’s ongoing efforts to align with brands that complement its strong market presence and global appeal.
Mumbai Indians expand brand portfolio with new alliances
Mumbai Indians (MI) continue to diversify their commercial portfolio by striking new sponsorship deals across different sectors:
- Fragrance collaboration with Lattafa: The team has partnered with Lattafa, a premium fragrance brand, to launch exclusive perfumes designed to capture the essence of the MI spirit. This collaboration aims to extend Mumbai Indians’ brand influence beyond cricket and into lifestyle markets.
- Tech licensing deal with Rapoo India: MI has entered into a licensing agreement with Rapoo India, a consumer technology brand, to introduce a co-branded range of keyboards and mice. This move represents a unique blend of esports and cricket merchandising, marking Rapoo’s first foray into sports licensing.
Delhi Capitals power up with Livfast sponsorship
Delhi Capitals (DC) have secured a major sponsorship with Livfast, a leader in energy solutions. As the team’s official energy partner, Livfast aims to reinforce the synergy between cutting-edge power solutions and high-performance cricket, energizing players and fans alike throughout IPL 2025.
Punjab Kings extend principal sponsorship with Kent RO
Punjab Kings (PBKS) continue their long-standing association with Kent RO, one of India’s top water purification brands. As the principal sponsor for the season, Kent RO’s logo will maintain a prominent position on PBKS jerseys, reinforcing a relationship built on trust and shared values in health and wellness.
Gujarat Titans renew alliance with Acko Insurance
Gujarat Titans (GT) have strengthened their bond with Acko, a technology-driven insurance company, by renewing their sponsorship deal. As an associate sponsor, Acko’s branding will feature prominently on players’ helmets, ensuring widespread visibility throughout the IPL season while reinforcing the team’s commitment to innovation-driven partnerships.
Royal Challengers Bengaluru join forces with Navi UPI
Royal Challengers Bengaluru (RCB) have inked a partnership with Navi UPI, making it their official UPI partner for IPL 2025. This collaboration is set to integrate digital payment solutions into the fan experience, streamlining transactions for ticketing, merchandise, and in-stadium services while emphasizing the seamless connection between cricket and financial technology.
The growing commercial clout of IPL teams
These latest sponsorship deals highlight the commercial strength of IPL franchises, with each team strategically aligning with brands that complement their identity and values. From technology to lifestyle and financial services, IPL teams continue to attract top-tier partners eager to leverage cricket’s vast audience. As the countdown to IPL 2025 continues, these partnerships will play a crucial role in enhancing fan engagement and maximizing revenue streams for the teams involved.
Name of Author: Cricexec Staff
