In a bold move that bridges the worlds of cricket, magic, and classic gameplay, Parksons Cartamundi has launched the Black Box Shreyas Iyer Magic Edition Deck, a revolutionary 3-in-1 playing card set. This special edition deck is the result of an exclusive collaboration between Parksons Cartamundi, a global leader in playing card manufacturing, and Indian cricket sensation Shreyas Iyer, who is currently leading Punjab Kings in the IPL 2025 season.
Crafted with premium USA-imported black core paper, the Magic Edition deck is designed to meet the needs of professional card handlers, casual players, and aspiring magicians alike. What makes this product stand out is its multi-functional appeal—it’s not just a deck of cards, but a fusion of entertainment, performance, and personality.
“Parksons Cartamundi has a rich heritage of bringing people together through the joy of playing cards. On the other hand, Black Box has also redefined the way people experience card games… We are blending Parksons Cartamundi’s legacy of quality and craftsmanship with the innovative spirit of the Black Box brand, thereby redefining the very possibilities of social play,Parksons Cartamundi has a rich heritage of bringing people together through the joy of playing cards. On the other hand, Black Box has also redefined the way people experience card games. With this collaboration, we’re taking our journey a step further in investing in consumer experiences. It’s not merely about creating another playing deck; it’s about pioneering a new dimension of social entertainment. We are blending Parksons Cartamundi’s legacy of quality and craftsmanship with the innovative spirit of the Black Box brand, thereby redefining the very possibilities of social play. Furthermore, we’ve infused the deck with Shreyas Iyer’s dynamic personality, capturing his passion for magic and performance through custom designs and interactive elements.” said Kapil Kejriwal, CEO & MD of Parksons Cartamundi Private Limited.
The launch is part of Parksons Cartamundi’s broader vision to push boundaries in the playing card industry. The deck features custom-designed King, Ace of Spades, and Joker cards, all bearing the image and essence of Shreyas Iyer. It includes interactive elements like a double-backed card and a booklet with four beginner-friendly magic tricks, inviting users into the world of illusions.
Known for his explosive batting and strong leadership, Shreyas Iyer is showing a new side to his fans through this unique collaboration.
“Cricket has always been my passion, but card tricks have been my secret love. I am thrilled to bring this Magic Edition deck to life with Parksons Cartamundi. It’s an amazing opportunity to share a side of me that many fans don’t know about cardistry and to blend it with the energy and excitement of cricket. I hope this deck inspires fans to bring their creativity into their everyday lives, whether it’s on the cricket field or with a deck of cards!”” said Iyer, who is exclusively managed by RISE Worldwide.
Currently captaining Punjab Kings in the Indian Premier League (IPL), Iyer has led the team to a stellar start this season, winning their opening matches and topping the points table. His on-field charisma and off-field creativity make him the perfect face for this dynamic product.
To amplify the launch, Parksons Cartamundi has rolled out a vibrant marketing campaign around the tagline: “Play Kar, Throw Kar, Magic Kar, apne andar ke King ko Show kar!”
This catchy slogan encourages users to unleash their inner king—whether they’re performing magic, enjoying a card game, or practicing trick shots.
A high-energy commercial featuring Shreyas Iyer performing cardistry and magic is set to air across platforms, aiming to engage a wide range of fans—from cricket lovers and casual gamers to card magic hobbyists.
Parksons Cartamundi has long been committed to blending sports, innovation, and entertainment. Their previous collaboration with five-time IPL champions Mumbai Indians delivered a limited-edition card deck that allowed fans to connect with their cricketing heroes in new and interactive ways.
With this latest launch, the company once again demonstrates its forward-thinking approach to product development and fan engagement.
“This launch reflects our passion for pushing the boundaries of card entertainment. We’re committed to crafting never-seen experiences for Indian consumers which has revolutionised the playing card industry in India that spark joy and connection, ensuring we remain at the forefront of the playing card industry,” added Kejriwal.
Parksons Cartamundi is a joint venture between Parksons Games and Cartamundi, the world’s largest playing card producer. Known for their craftsmanship and commitment to innovation, they create a wide array of cards for gaming, magic, and educational purposes.
Shreyas Iyer is one of India’s most dynamic cricket players, widely recognized for his aggressive batting and tactical leadership. His current stint as Punjab Kings captain highlights his continued rise in the IPL.
RISE Worldwide, a subsidiary of Reliance Industries, is India’s largest independent sports and entertainment agency. The firm represents top-tier athletes and celebrities and manages strategic partnerships and branding opportunities worldwide.
Name of Author: Cricexec Staff
